Which of the following statements is accurately reflects the empirical findings about the relationship between a salesperson’s customer orientation and value-based selling. A salesperson’s customer orientation encourages them to adopt value-based selling practices.A salesperson’s use of value-based selling decreases their sales performance.A salesperson’s use of value-based selling encourages them to adopt a customer orientation.A salesperson’s customer orientation directly increases their sales performance.

The process of presenting your product or service in terms of the value it brings to customers is…

Answered: Which of the following statements is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Which of the following statements is accurately reflects the empirical findings about the relationship between a salesperson’s customer orientation and value-based selling.

A salesperson’s customer orientation encourages them to adopt value-based selling practices.
A salesperson’s use of value-based selling decreases their sales performance.
A salesperson’s use of value-based selling encourages them to adopt a customer orientation.
A salesperson’s customer orientation directly increases their sales performance.

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