According to Panagopoulos & Avlonitis (2010), what does a sales strategy primarily involve? a. Allocating financial resources only b. Focusing solely on sales force management c. independent actions unrelated to customer values d. Managing customer relationships based on their value to the organization

Principles Of Marketing
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ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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According to Panagopoulos & Avlonitis (2010), what does a sales strategy primarily involve?

a.

Allocating financial resources only

b.

Focusing solely on sales force management

c.

independent actions unrelated to customer values

d.

Managing customer relationships based on their value to the organization

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