ABC would like to improve its sales volume. It may set the following key performance indicators to better understand and improve it EXCEPT: A. Number of referrals by regular customers - customer perspective B. Promotion rate - learning and growth C. Sales in pesos - financial perspective D. Sales transactions by branch - customer perspective

ABC would like to improve its sales volume. It may set the following key performance indicators to better understand and improve it EXCEPT: A. Number of referrals by regular customers - customer perspective B. Promotion rate - learning and growth C. Sales in pesos - financial perspective D. Sales transactions by branch - customer perspective

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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