ListenIf a potential customer has a concern or objection,what should a salesperson do?A) Review the advantages of the productB) Have answers and alternatives readyC) Compare the product to competitorsO D) Offer a discountE) Press to close the sale

While buying a product a potential customer has a lot of concerns and objections in mind related to…

Answered: |f a potential customer has a concern…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”
The wholesale component consists of: a. Marketing and selling to employers and agencies b. Marketing and selling to exclusively to 2-50 employer groups c. Marketing and selling to individual consumers d. Marketing and selling to Medicare consumers need correct answer with explanation
"Prospecting and Qualifying" is the step in the selling process in which the salesperson meets the customer for the first time learns as much as possible about a prospective customer before making a sales call identifies potential customers tells the product's "value story" to the customer clarifies and overcomes customer objections to buying
Identify the concept, which states that consumers will not buy enough of the products unless it undertakes a large scale of selling and promotional effort. a. Selling b. Production c. Marketing d. All the options
Discuss five critical role of "follow ups" to the success of a business. With pictorial evidence, show how the following roles of a salesperson should look like. a. Insurance brokerage b. An educationist C. A security officer d. The managing director e. A grocery attendant.
QUESTION 72 Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others. QUESTION 73 Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs.
1. Marketing automation is the practice of A. allowing machine learning and artificial intelligence systems to create the content of marketing communications B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions C. outsourcing major marketing decisions and execution to agencies D. allocating marketing expenditures based on automated systems 2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer A. conversion rate B. click- through rate C. impressions D. call-to-action

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|f a potential customer has a concern or objection, what should a salesperson do? U A) Review the advantages of the product U B) Have answers and alternatives ready C) Compare the product to competitors O D) Offer a discount O E) Press to close the sale