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11 What does an advertiser need to do in order to conduct an A/B test on ad copy (e.g. ad text/wording)? Select one: a. Create multiple ads in an ad group b. Create multiple accounts c. Create multiple ad campaigns, each with a different ad group d. Create multiple ad groups, each with a different ad

11 What does an advertiser need to do in order to conduct an A/B test on ad copy (e.g. ad text/wording)? Select one: a. Create multiple ads in an ad group b. Create multiple accounts c. Create multiple ad campaigns, each with a different ad group d. Create multiple ad groups, each with a different ad

Marketing
Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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11 What does an advertiser need to do in order to conduct an A/B test on ad copy (e.g. ad text/wording)? Select one: a. Create multiple ads in an ad group b. Create multiple accounts c. Create multiple ad campaigns, each with a different ad group d. Create multiple ad groups, each with a different ad
Transcribed Image Text:11 What does an advertiser need to do in order to conduct an A/B test on ad copy (e.g. ad text/wording)? Select one: a. Create multiple ads in an ad group b. Create multiple accounts c. Create multiple ad campaigns, each with a different ad group d. Create multiple ad groups, each with a different ad
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