"Prospecting and Qualifying" is the step in the selling process in which the salesperson meets the customer for the first time learns as much as possible about a prospective customer before making a sales call identifies potential customers tells the product's "value story" to the customer clarifies and overcomes customer objections to buying
"Prospecting and Qualifying" is the step in the selling process in which the salesperson meets the customer for the first time learns as much as possible about a prospective customer before making a sales call identifies potential customers tells the product's "value story" to the customer clarifies and overcomes customer objections to buying
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:"Prospecting and Qualifying" is the step in the selling process in which the salesperson
meets the customer for the first time
learns as much as possible about a prospective customer before making a sales call
identifies potential customers
tells the product's "value story" to the customer
clarifies and overcomes customer objections to buying
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