Which of the following statements concerning the difference between purchasingand sales is true?1)Purchasing is focused primarily on cost reduction while sales is focusedprimarily on volume2)Negotiation is the full time job of sales while it is only an infrequent elementof purchasing3)Sales tries to commoditize the offering while purchasing focuses on productdifferentiation4) Purchasing is generally tactical in orientation while sales is generally strategic

1) Purchasing is focused primarily on cost reduction while sales is focused primarily on volume.

Answered: Which of the following statements…

Business

Marketing

Which of the following statements concerning the difference between purchasing and sales is true?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Which of the following statements concerning the difference between purchasing
and sales is true?
1)
Purchasing is focused primarily on cost reduction while sales is focused
primarily on volume
2)
Negotiation is the full time job of sales while it is only an infrequent element
of purchasing
3)
Sales tries to commoditize the offering while purchasing focuses on product
differentiation
4) Purchasing is generally tactical in orientation while sales is generally strategic

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DIFFERENTIATE BETWEEN THREE COMPANY PURCHASING ORIENTATION

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