Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 4DYMP
Related questions
Question
Which department is chiefly responsible for executing the buying plan in an organization
Expert Solution
Background
The HR department focuses on hiring new employees that would be skilled enough and capable to perform their duties and role. As one of the roles of employees to satisfy their customers, it is necessary to have convincing skills.
Similarly in marketing, the marketer or the salesperson is required to convince the customers to purchase the products. But the production department is not focused on convincing customers directly, it convinces customers through the quality of the product they provide.
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
