firm operates in a market dominated by two firms of which it is one. It is considering investing in an advertising campaign with the aim of boosting profits. In deciding the scale and scope of the campaign (and indeed whether it will invest in the campaign at all), what factors would you recommend it should consider?
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A firm operates in a market dominated by two firms of which it is one. It is considering investing in an advertising campaign with the aim of boosting profits. In deciding the scale and scope of the campaign (and indeed whether it will invest in the campaign at all), what factors would you recommend it should consider?
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- A company has invested a significant amount of money in a marketing campaign, but the campaign has not generated the expected results. How can the company determine whether the problem lies with the marketing strategy itself or with other factors such as market conditions or competition? What steps can the company take to adjust its marketing strategy accordingly?Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Is the advertisement effective in reaching the target audience in terms of selected media and its message? Does it capture the interest of the target audience AND resonate with its target audience?Choose a product for which you are interested in creating a marketing plan. It can be a product that already exists, or one you would like to launch. It must be a legal product. Specifically describe your product. The most important requirement for this assignment is that the reader has a clear understanding of your product, what it does for the consumer, and how it works or functions. Some information you should include is the name of your product. If you are choosing to create about a product you would like to launch, be sure to create a name for your product and try to be creative. Explain the features and benefits, making sure to differentiate between these two concepts. The “product” section is the most important of the four Ps of marketing: product, price, place, and promotion. Effectively completing this part of the project should set you up for success for the rest of the project.
- Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Describe the visual appeal and images in the advertisement (colors, images, etc…) What kind of slogan is being used? Do you think this advertisement cuts through the clutter sufficiently – does it capture the attention of the target consumer?why might negative advertising have been used more extensively than in most? What case can you make for or against the use of such advertisements during a campaign?If a business wants to gain media attention, make a memorable and positive connection with its target audience, and take a little risk or be a bit edgy, then which type of marketing tool would fit best for its marketing campaign?
- What comprehensive set of considerations and strategic factors should organizations meticulously evaluate and weigh when formulating their advertising budget, taking into account market dynamics, financial constraints, and long-term brand objectives?"Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: What is the most likely objective of this advertisement? What marketing goals do you think the company/brand is trying to achieve with this advertisement/campaign?Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.
- Suppose Porsche is introducing a new line of light trucks and has already created the advertising campaign. How would you assess the effectiveness of the campaign? Suppose now that Porsche is planning a sales promotion campaign to augment its advertising campaign for the new line of light trucks. Which push and pull sales promotion tools do you believe would be most effective? Why?You have been hired as a consultant by a major beverage manufacturer. Ensure that, as part of your overall marketing strategy, you address and describe the measures that can be taken to increase the company's online visibility. Before releasing a website to the public, ensure that it has undergone extensive testing.Explain what impact can a lack of budget or inadequate resources have on the success or failure of an advertising campaign?