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The first step in the marketing process is ________. capturing value from customers to create profits and customer equity constructing an integrated marketing program that delivers superior value building profitable relationships and creating customer delight understanding the marketplace and customer needs and wants designing a customer-driven marketing strategy

The first step in the marketing process is ________. capturing value from customers to create profits and customer equity constructing an integrated marketing program that delivers superior value building profitable relationships and creating customer delight understanding the marketplace and customer needs and wants designing a customer-driven marketing strategy

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  1. The first step in the marketing process is ________.
    1. capturing value from customers to create profits and customer equity
    2. constructing an integrated marketing program that delivers superior value
    3. building profitable relationships and creating customer delight
    4. understanding the marketplace and customer needs and wants
    5. designing a customer-driven marketing strategy
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