**Understanding Targeted Marketing Strategies**Addressing the needs of "shopping cart abandoners" and sending "cart reminder emails" are both examples of marketing activities directed toward **__________**.**Select one:**a. those customers at the base of Maslow's pyramid.b. resource managementc. potential buyersd. customers with abandonment issuese. distribution needs---In this educational content, students are being quizzed on identifying the correct target group for specific marketing activities, specifically focusing on shopping cart abandoners and cart reminder emails. This type of marketing is aimed at encouraging potential buyers who have shown interest but have not completed their transactions. Understanding the goal and target of such marketing strategies is essential for effective resource allocation and improved conversion rates in e-commerce.

Customers can be referred to as those people who become the purchaser of the product officered by a…

Addressing the needs of "shopping cart abandoners" and sending "cart reminder emails" are both examples of marketing activities directed toward Select one: a. those customers at the base of Maslow's pyramid. b. resource management C. potential buyers d. customers with abandonment issues e. distribution needs

Addressing the needs of "shopping cart abandoners" and sending "cart reminder emails" are both examples of marketing activities directed toward Select one: a. those customers at the base of Maslow's pyramid. b. resource management C. potential buyers d. customers with abandonment issues e. distribution needs

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Organizational Strategy

Organizational strategy is an activity to achieve a long-term goal with effective planning and practice. In an organizational strategy, the company takes the initiative to prepare a strategic plan with the involvement of all levels of employees to ensure the proper functioning of a business. The organizational strategy depends on culture, staff involvement, values, and an organized system of an organization. In a marketing and sales company, there must be an organizational strategy to promote a brand effectively.

Question

**Understanding Targeted Marketing Strategies**

Addressing the needs of "shopping cart abandoners" and sending "cart reminder emails" are both examples of marketing activities directed toward **__________**.

**Select one:**
a. those customers at the base of Maslow's pyramid.
b. resource management
c. potential buyers
d. customers with abandonment issues
e. distribution needs

---

In this educational content, students are being quizzed on identifying the correct target group for specific marketing activities, specifically focusing on shopping cart abandoners and cart reminder emails. This type of marketing is aimed at encouraging potential buyers who have shown interest but have not completed their transactions. Understanding the goal and target of such marketing strategies is essential for effective resource allocation and improved conversion rates in e-commerce.

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