Please answer 14. Factors that influence a consumer buying decision include all the following, except:Oa IndustrislizationOb. Cultural normsO. Sacietal valuesO d. Personal preference1. The combination of system, people and processes designed to collect, sort, analyze and present informationfor marketing purposes is called:Oa Marketing intelligence SystemOb. Management Intelligence SystemO. Marketing information SystemOd. Management Information System 15.The first stage in the consumer buying process is:Oa Problem recognitionO b. Evaluation of alternativesO. Information searchO d. Post purchase dissonance16.All the followings are common ways in which a market can be segmented, exceptOa PsychographicsO b. DemographicsO. Price definitionO d. Behavioral

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Answered: 14. Factors that influence a consumer…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Incorrect Question 7 After you finish speaking at a business law conference, an eager fan asks you how long is an offer considered open for acceptance by the offeree. Your pithy reply is which of the following? Unless the terms of the offer state otherwise, the offer is open for a reasonable amount of time. Indefinitely, until the offeror revokes or rescinds it. Only 10 days, no exceptions. 30 days unless the parties agree otherwise.
You review a report of an A/B study that lasted 5 days. This study involved two versions of a company's e-commerce website: Version A was the current, released version of the website. Version B was a new version that used a different color scheme and some different button labels. On each day of the study, all visitors between 6:00am – 5:59pm (Eastern time) were routed to Version A of the website and all visitors between 6:00pm - 5:59am (Eastern time) were routed to Version B of the website. The results of the study indicated that visitors to Version B purchased significantly more products than visitors to Version A. The report concluded that the design of Version B was responsible for the increase in purchases and recommended that the company should switch to Version B. Two-part question: 1. Based on just the information presented above, describe one alternative explanation for why Version B may have resulted in more purchases than Version A (i.e., a difference other than the…
17.) Who is deemed to be appointed to accept service of process for an insurer in Fiorida? A. Governor B. Insurance Commissioner C Chief Financial Officer D. Attorney General
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Question 34
Unpaid posts on social media handles is a great way to acquire new customers, because: Algorithms for social media websites, like Facebook, prioritize posts from businesses over posts from friends Impressions for posts on social media websites is very high, since most customers have accounts on the websites, and log in almost everyday Social media posts can be shared. This increases impressions, and consequently helps acquire many new customers None of the other statements are correct. Unpaid posts on social media handles receive very limited impressions, and thus, are not a great way to acquire new customers.
Employee Wanda Trews was working in the manufacturing facility at Coves Industrial. The employees of Coves Industrial manufacture diesel engines for the airline industry. Wanda works on Line 3 in the facility and from time-to-time works on Line 7 as a relief worker to cover employee breaks. Wanda was asked to leave Line 3 and provide break coverage on Line 7 for 2 hours on September 19, 2021. Earlier that day, there had been a mechanical difficulty with the stamping machine on Line 7. The maintenance team was able to get the machine working again but they call the manufacturer of the stamping machine as the machine doesn’t sound right and it clearly needs further maintenance. When Wanda arrived at Line 7 to provide break coverage, she checks in with Line 7 supervisor Raoul Steves. Raoul advises that Wanda needs to manufacture 200 components during her 2 hours on Line 7 and to let him know if she needs any help. Raoul does not mention the earlier mechanical issue with…
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