explain transactional relationship between a buyer and seller with a practical example to support your explanation
A transactional relationship is a short term relationship in which businesses try to achieve the sales at all cost. The emphasis is laid on winning one sale without giving much though to customer's long term wants and requirements.
Transactional Relationship is a professional relationship in which there is a mutual interest of some benefit by exchanging materials things which could any products, service or monetary transaction. Transactional Relationship from a business perspective allows an organization stay in touch with the customers and persuade them to buy the products or services.
Following are the features of a Transactional Relationship -
- Major focus is laid on benefits
- Expectations from the side
- More getting than giving
- Includes Monetary benefits
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
