Prospective customers don’t become customers immediately, however. No matter how convinced they are that they need what you’re offering, you don’t have them until they complete the registration and provide payment.
And if your site isn’t designed to make the process clear and simple, then you might lose them even after convincing them. This would indicate a problem with your conversion rate.
Research and outline what Conversion Rate Optimisation (CRO) is AND how ensuring it is working will increase potential sales:
Conversion rate optimization refers to methods that increase the percentage of conversions from a website or mobile application (CRO). CRO usually includes suggesting features on your website or app that could be improved or enhanced, then testing those hypotheses with A/B and multivariate methods to confirm them.
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