Critical Thinking Would you purchase a durable prod- uct (such as a watch) online at a significantly lower price than the MSRP (Manufacturer Suggested Retail Price) if you knew that the retailer was not officially authorized by the product's manufacturer to sell it? Putting ethical concerns aside for a moment, what risks would most concern you about making such a purchase and what steps could the related retailer take to lessen those risks?
Critical Thinking Would you purchase a durable prod- uct (such as a watch) online at a significantly lower price than the MSRP (Manufacturer Suggested Retail Price) if you knew that the retailer was not officially authorized by the product's manufacturer to sell it? Putting ethical concerns aside for a moment, what risks would most concern you about making such a purchase and what steps could the related retailer take to lessen those risks?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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
Transcribed Image Text:Critical Thinking Would you purchase a durable prod-
uct (such as a watch) online at a significantly lower
price than the MSRP (Manufacturer Suggested Retail
Price) if you knew that the retailer was not officially
authorized by the product's manufacturer to sell it?
Putting ethical concerns aside for a moment, what
risks would most concern you about making such a
purchase and what steps could the related retailer take
to lessen those risks?
Expert Solution
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