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With the big data technology, it becomes much easier to the retailers to practice price discrimination. Please read the Washington Post article "If you use a Mac or an Android, e-commerce sites may be charging you more" published in 2014. Any idea to explain why the operation system you use matters? What strategy that we have learned in class do they use? If the government want to protect the benefits of the customers, meaning allow them to take more surplus, what is your suggestions? (This is an open question)

With the big data technology, it becomes much easier to the retailers to practice price discrimination. Please read the Washington Post article "If you use a Mac or an Android, e-commerce sites may be charging you more" published in 2014. Any idea to explain why the operation system you use matters? What strategy that we have learned in class do they use? If the government want to protect the benefits of the customers, meaning allow them to take more surplus, what is your suggestions? (This is an open question)

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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With the big data technology, it becomes much easier to the retailers to practice price discrimination. Please read the Washington Post article "If you use a Mac or an Android, e-commerce sites may be charging you more" published in 2014. Any idea to explain why the operation system you use matters? What strategy that we have learned in class do they use? If the government want to protect the benefits of the customers, meaning allow them to take more surplus, what is your suggestions? (This is an open question)
Transcribed Image Text:With the big data technology, it becomes much easier to the retailers to practice price discrimination. Please read the Washington Post article "If you use a Mac or an Android, e-commerce sites may be charging you more" published in 2014. Any idea to explain why the operation system you use matters? What strategy that we have learned in class do they use? If the government want to protect the benefits of the customers, meaning allow them to take more surplus, what is your suggestions? (This is an open question)
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