briefly discuss how the economic factors, technology & innovation, political & legal factors, and the competitive factors as part of the marketing environment impact the firms. Please support your answers with real life examples.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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briefly discuss how the economic factors, technology & innovation, political & legal factors, and the competitive factors as part of the marketing environment impact the firms. Please support your answers with real life examples. 

Also, in May 2018, the European Union passed the General Data Protection Regulation (GDPR). Please play the video on “EU GDPR Compliance & Consumer Privacy”  and discuss its implications to global consumers and how concerned are you about your online privacy when visiting a website? https://www.youtube.com/watch?v=Assdm6fIHlE

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The factors like economic, technology, political, legal factors and competitive factors directly impact the firms as a whole. Every firm has to go tackle these factors to reach its ultimate goals and objectives in the market. It is pervasive in nature irrespective of its nature, size, type.

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