Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What type of customers do business marketers NOT serve?
a) institutions and nonprofits
b) producers
c) resellers and wholesalers
d) governments
e) private consumers
Expert Solution
Step 1
Business marketers do not serve private consumers. They typically serve institutions, nonprofits, producers, resellers, wholesalers, and governments.
Commercial marketers are typically focused on meeting the needs of businesses and organizations rather than individual consumers.
This means that they are usually involved in his B2B (business-to-business) marketing which includes promoting products and services to other companies, institutions and government agencies.
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