why omnichannel is regarded as a crucial retail strategy to adopt, regardless if you are a brick-and-mortar, brick-and-click or a pure e-commerce retailer?
why omnichannel is regarded as a crucial retail strategy to adopt, regardless if you are a brick-and-mortar, brick-and-click or a pure e-commerce retailer?
You are to use and refer to (but not limited to) the following references:
• Laudon and Traver, (2020), E-Commerce 2020–2021: Business, Technology and Society, Pearson Intl, Chapter 11.1.
Kremez, Z., Frazer, L., Weaven, S. and Quach, S. (2021) E-commerce structures for retail and service franchises: E-commerce implementation in mature franchise systems. Asia Pacific Journal of Marketing and Logistics, 33(6), pp. 1292-1308.
Gerea, C. and Herskovic, V. (2022) Transitioning from multichannel to omnichannel customer experience in service-based companies: challenges and coping strategies. J. Theor. Appl. Electron. Commer. Res., 17(2), pp. 394-413. .
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What are the main challenges of pure e-commerce retailer when to implement a successful omnichannel business model? ANSWER THIS QUESTION BY USING: Laudon and Traver, (2020), E-Commerce 2020–2021: Business, Technology and Society, Pearson Intl, Chapter 11.1.
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