What You Need to Know about Copyrights and Trademarks in E-Commerce With the rise of e-commerce, copyright infringement has become a major concern for online businesses. With the ease of copying and sharing digital content, protecting your copyrighted works in the online space has become more challenging than ever before. Many businesses are successfully selling online, but lack sufficient understanding of various branding laws that would further strengthen their product and service portfolios. Many design and media houses creating brand platforms for businesses don’t have sufficient understanding of intellectual property rights to deliver to their clients optimal ROI. Trademarks and copyrights are often confused, and for good reason, since there is some overlap. Copyrights cover creative or intelligent works, while trademarks are source-identifying marks. And to blur the lines a bit, some forms of works can fall into both categories, like logos and jingles, which can be considered both creative works and source-identifying marks. Best Web is a software development company in Gauteng, that specializes in developing e-commerce websites for small to medium businesses. Assume you are in the development team assigned the task of developing an e-commerce website for a customer. QUESTION 1 During the design of the website, evaluate and discuss the ways copyright infringement will affect the customer’s e- commerce brand (include examples to elaborate on the effects) and include how the customer should protect their e-commerce brand from copyright infringement.
What You Need to Know about Copyrights and Trademarks in E-Commerce
With the rise of e-commerce, copyright infringement has become a major concern for online businesses. With the ease of copying and sharing digital content, protecting your copyrighted works in the online space has become more challenging than ever before. Many businesses are successfully selling online, but lack sufficient understanding of various branding laws that would further strengthen their product and service portfolios. Many design and media houses creating brand platforms for businesses don’t have sufficient understanding of intellectual property rights to deliver to their clients optimal ROI.
Trademarks and copyrights are often confused, and for good reason, since there is some overlap. Copyrights cover
creative or intelligent works, while trademarks are source-identifying marks. And to blur the lines a bit, some forms of works can fall into both categories, like logos and jingles, which can be considered both creative works and source-identifying marks. Best Web is a software development company in Gauteng, that specializes in developing e-commerce websites for small to medium businesses. Assume you are in the development team assigned the task of developing an e-commerce website for a customer.
QUESTION 1
During the design of the website, evaluate and discuss the ways copyright infringement will affect the customer’s e-
commerce brand (include examples to elaborate on the effects) and include how the customer should protect their e-commerce brand from copyright infringement.
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