To some people, these are a fruit, a bird and a part of a house. To others, these are a computer, a soap and computer software. Trademarks and brand names are important part of a company’s identity. These emblems and words allow customers to quickly know what they are buying and from whom. The process of registering a trademark o brand name requires an application with the U.S patent and trademark Office. In 1999, the Trademark Law Treaty Implementation Ac (TLTIA) took effect. This law simplifies the process for obtaining a trademark. TLTIA also coordinates U.S trademark laws with those of other countries participating in this agreement.
To some people, these are a fruit, a bird and a part of a house. To others, these are a computer, a soap and computer software.
Trademarks and brand names are important part of a company’s identity. These emblems and words allow customers to quickly know what they are buying and from whom. The process of registering a trademark o brand name requires an application with the U.S patent and trademark Office.
In 1999, the Trademark Law Treaty Implementation Ac (TLTIA) took effect. This law simplifies the process for obtaining a trademark. TLTIA also coordinates U.S trademark laws with those of other countries participating in this agreement.
When doing business in other countries, trademarks may not be protected due to lack of enforcement. A local company may use a well-known name to attract customers. In South America, Asia, and other region , smll business owners often use he practice. Some have used names such as “macdonalds” instead of “MCDonald’s”. Or in Ethiopia, the name “Olives Garden was adapted by local company from a restaurant chain in United States.
The translation of brand names may also cause problems. When Kellogg’s used Bran Buds as cereal name in Sweden, it was roughly translated as “burned farmer”. Companies need to be aware with inappropriate meaning.
- What problems might be encounter when a company uses a brand name while doing business in the other countries?
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