Which of the following is true about brand collateral? Any person or group can use the trademarked brand collateral. A product logo is the same as a product trademark. The FTC requires all companies to have a clear logo. A product package should promote the product as well as protect it.
Which of the following is true about brand collateral? Any person or group can use the trademarked brand collateral. A product logo is the same as a product trademark. The FTC requires all companies to have a clear logo. A product package should promote the product as well as protect it.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Which of the following is true about brand collateral?
-
Any person or group can use the trademarked brand collateral.
-
A product logo is the same as a product trademark.
-
The FTC requires all companies to have a clear logo.
-
A product package should promote the product as well as protect it.
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