Each of the following statements is true in terms of the various functions of packaging except: a. Packaging helps protect the product and maintain its functional form by reducing damage that could affect the product's usefulness and sale's potential. b. The size or shape of a package may relate to the product’s storage, convenience, and capacity (i.e., its replacement rate). c. Packaging can be used to symbolically communicate the quality or premium nature of a product as well as evoke an emotional response based on the shape and color of the package. d. FDA regulations prohibit manufacturers from using the product's packaging as a promotional tool.
Each of the following statements is true in terms of the various functions of packaging except: a. Packaging helps protect the product and maintain its functional form by reducing damage that could affect the product's usefulness and sale's potential. b. The size or shape of a package may relate to the product’s storage, convenience, and capacity (i.e., its replacement rate). c. Packaging can be used to symbolically communicate the quality or premium nature of a product as well as evoke an emotional response based on the shape and color of the package. d. FDA regulations prohibit manufacturers from using the product's packaging as a promotional tool.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Question
Each of the following statements is true in terms of the various functions of packaging except:
| a. |
Packaging helps protect the product and maintain its functional form by reducing damage that could affect the product's usefulness and sale's potential.
|
|
| b. |
The size or shape of a package may relate to the product’s storage, convenience, and capacity (i.e., its replacement rate).
|
|
| c. |
Packaging can be used to symbolically communicate the quality or premium nature of a product as well as evoke an emotional response based on the shape and color of the package. |
|
| d. |
FDA regulations prohibit manufacturers from using the product's packaging as a promotional tool. |
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