Identify a product in your house with a package that offers a functional advantage. Describe the product and package. Does this package offer a competitive advantage to its product? Discuss the pros and cons of packaging and packaging elements you now notice after reading this chapter
Identify a product in your house with a package that offers a functional advantage. Describe the product and package. Does this package offer a competitive advantage to its product? Discuss the pros and cons of packaging and packaging elements you now notice after reading this chapter
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Identify a product in your house with a package that offers a functional advantage. Describe the product and package. Does this package offer a competitive advantage to its product? Discuss the pros and cons of packaging and packaging elements you now notice after reading this chapter
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