Answered: Discuss the environmental impact of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Discuss the environmental impact of different packaging materials and how sustainability concerns are influencing packaging choices.

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Step 1: Introduction -

SUSTAINABLE PACKAGING :-

Sustainable packaging refers to the design, production, and use of packaging materials and practices that aim to minimize their environmental impact while still effectively serving their intended purpose of protecting and containing products. The primary goals of sustainable packaging are to reduce waste, conserve resources, decrease pollution, and promote the overall sustainability of the product's life cycle.

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