ou are the new CEO of a major well-established automotive manufacturer in South Korea, but you are concerned that the longstanding price war in the industry is undermining profits for all firms in this sector. However, you have been warned by your company’s in-house corporate lawyers not to openly discuss pricing with rival firms. In several cases, you know the other CEOs personally because you graduated from the same business school as they did. Required: Given this dilemma, how would you develop an effective strategy to ensure you act in the best interests of your company, but without engaging in collusion, which is illegal? Discuss
ou are the new CEO of a major well-established automotive manufacturer in South Korea, but you are concerned that the longstanding price war in the industry is undermining profits for all firms in this sector. However, you have been warned by your company’s in-house corporate lawyers not to openly discuss pricing with rival firms. In several cases, you know the other CEOs personally because you graduated from the same business school as they did. Required: Given this dilemma, how would you develop an effective strategy to ensure you act in the best interests of your company, but without engaging in collusion, which is illegal? Discuss
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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You are the new CEO of a major well-established automotive manufacturer in South Korea, but you are concerned that the longstanding price war in the industry is undermining profits for all firms in this sector. However, you have been warned by your company’s in-house corporate lawyers not to openly discuss pricing with rival firms. In several cases, you know the other CEOs personally because you graduated from the same business school as they did.
Required:
Given this dilemma, how would you develop an effective strategy to ensure you act in the best interests of your company, but without engaging in collusion, which is illegal? Discuss.
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