It is important to develop an overall pricing philosophy in your business. This begins with the ability to calculate the relationship between costs and sales. There are two methods, cost/price, demand/price Which would you use in your business, and why?

It is important to develop an overall pricing philosophy in your business. This begins with the ability to calculate the relationship between costs and sales. There are two methods, cost/price, demand/price Which would you use in your business, and why?

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

See similar textbooks

Similar questions

Pricing is a critical component of any company’s strategy. Discuss some of the pricing strategies that a company might employ under various circumstances. Examples are allowable, following your discussion of the strategies. Ensure that you also discuss: Fixed and variable costs The nature of demand Economies of Scale
First review the topics below and select one. Once selected, include the concept, a description of the concept, and what about the concept you understand and what it is about the concept that can be confusing. How pricing objectives should guide strategy planning for pricing decisions. Setting the price level for a product in the early stages of the product life cycle. Variations of a price structure, including discounts, allowances, and who pays transportation costs. The role of price in obtaining a competitive advantage by offering target customers superior value. The legality of price-level and price-flexibility policies. How most wholesalers and retailers set their prices by using markups. Advantages and disadvantages of average-cost pricing. How to use break-even analysis to evaluate possible prices. The advantages of marginal analysis and how to use it for price setting. Demand-oriented factors that influence price setting. Elements of the marketing strategy planning process…
What is the concept of cost-of-service pricing? What is the difference between value-of-service and cost-of-service pricing?
Penetration pricing and price skimming are marketing strategies commonly implemented when companies launch new products or services. Both approaches have worked for businesses, but you have to understand how your price relates to your overall marketing and promotions strategies. Penetration pricing relies on a low upfront price to attract customers, while skimming is the use of high upfront prices to maximize short-term profits from the most eager and interested customers. Compare and contrast market skimming and market penetration pricing with the help of above definitions. Discuss how companies adjust their prices to take into account different types of customers and situations?
Why it is crucial to consider pricing from a strategic rather than a tactical perspective?
Which pricing objectives will you use for your product? Consider the product life cycle, competition, and product positioning for your target market during your discussion. PlayStation