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Harm competitor's business Push nonsale items only Sell below store's cost Horizontal collusion Manufacturer favors one retailer Price Strategy Loss Leader Pricing Bait and Switch Predatory Pricing Price Discrimination. Price Fixing Example Horizontal collusion

Harm competitor's business Push nonsale items only Sell below store's cost Horizontal collusion Manufacturer favors one retailer Price Strategy Loss Leader Pricing Bait and Switch Predatory Pricing Price Discrimination. Price Fixing Example Horizontal collusion

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Deceptive or Illegal Pricing Firms use many different pricing tactics to try to improve their market share. Some are perfectly legitimate and can be considered fair pricing practices, whereas others are deceptive or even illegal. For this activity you will need to review the types of practices associated with illegal and unethical pricing strategies. Prices tend to fluctuate naturally and respond to varying market conditions. Although we rarely see firms attempting to control the market in terms of product quality or advertising, they often engage in pricing practices that can unfairly reduce competition or harm consumers directly through fraud and deception. A host of laws and regulations at both the federal and state levels attempt to prevent unfair pricing practices, but some are poorly enforced, and others are difficult to prove. Roll over each item and read the description to determine which type of illegal or unethical price strategy is being used. Then drag the item to the appropriate price strategy. Harm competitor's business Push nonsale items only Sell below store's cost Horizontal collusion Manufacturer favors one retailer Price Strategy Loss Leader Pricing Bait and Switch Predatory Pricing Price Discrimination Price Fixing Example Horizontal collusion
Transcribed Image Text:Deceptive or Illegal Pricing Firms use many different pricing tactics to try to improve their market share. Some are perfectly legitimate and can be considered fair pricing practices, whereas others are deceptive or even illegal. For this activity you will need to review the types of practices associated with illegal and unethical pricing strategies. Prices tend to fluctuate naturally and respond to varying market conditions. Although we rarely see firms attempting to control the market in terms of product quality or advertising, they often engage in pricing practices that can unfairly reduce competition or harm consumers directly through fraud and deception. A host of laws and regulations at both the federal and state levels attempt to prevent unfair pricing practices, but some are poorly enforced, and others are difficult to prove. Roll over each item and read the description to determine which type of illegal or unethical price strategy is being used. Then drag the item to the appropriate price strategy. Harm competitor's business Push nonsale items only Sell below store's cost Horizontal collusion Manufacturer favors one retailer Price Strategy Loss Leader Pricing Bait and Switch Predatory Pricing Price Discrimination Price Fixing Example Horizontal collusion
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