QUESTION 1.2 The customer of the e-commerce website had requested advice on the possibility of including e-contracts on the e- commerce site but requires an understanding of the relevance of e-contracts. In your capacity as the designer of the e-commerce website, provide a critical analysis of e-contracts and report to the customer on the importance of including e-contracts in the e-commerce website with the relevant types of e-contracts suitable for the e-commerce website.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What You Need to Know about Copyrights and Trademarks in E-Commerce

With the rise of e-commerce, copyright infringement has become a major concern for online businesses. With the ease of copying and sharing digital content, protecting your copyrighted works in the online space has become more challenging than ever before. Many businesses are successfully selling online, but lack sufficient understanding of various branding laws that would further strengthen their product and service portfolios. Many design and media houses creating brand platforms for businesses don’t have sufficient understanding of intellectual property rights to deliver to their clients optimal ROI.
Trademarks and copyrights are often confused, and for good reason, since there is some overlap. Copyrights cover
creative or intelligent works, while trademarks are source-identifying marks. And to blur the lines a bit, some forms of works can fall into both categories, like logos and jingles, which can be considered both creative works and source-identifying marks. Best Web is a software development company in Gauteng, that specializes in developing e-commerce websites for small to medium businesses. Assume you are in the development team assigned the task of developing an e-commerce website for a customer.

QUESTION 1.2

The customer of the e-commerce website had requested advice on the possibility of including e-contracts on the e-
commerce site but requires an understanding of the relevance of e-contracts. In your capacity as the designer of the e-commerce website, provide a critical analysis of e-contracts and report to the customer on the importance of including e-contracts in the e-commerce website with the relevant types of e-contracts suitable for the e-commerce website.

 

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