Homework Help is Here – Start Your Trial Now!
Business
Marketing
Your friend just developed a new educational toy. It is meant for babies and parents love it because it helps develop babies brains. Priced at $25, your friend wants to distribute it directly to consumers on a website. She says "I want to eliminate the middleman so I can make more money. And besides, everyone know about the trend of direct-to-consumer. Just Google it!" You are not so sure and think she may be missing something. Explain to her why

Your friend just developed a new educational toy. It is meant for babies and parents love it because it helps develop babies brains. Priced at $25, your friend wants to distribute it directly to consumers on a website. She says "I want to eliminate the middleman so I can make more money. And besides, everyone know about the trend of direct-to-consumer. Just Google it!" You are not so sure and think she may be missing something. Explain to her why

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question

Your friend just developed a new educational toy. It is meant for babies and parents love it because it helps develop babies brains. Priced at $25, your friend wants to distribute it directly to consumers on a website. She says "I want to eliminate the middleman so I can make more money. And besides, everyone know about the trend of direct-to-consumer. Just Google it!" You are not so sure and think she may be missing something. Explain to her why

Expert Solution
steps

Step by step

Solved in 3 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Knowledge Booster
Buying
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS