please answer within 30 minutes. Credit card companies often offer customer a program where they canget Cash back at the end of the year proportional to the amount of theirspending in that year. This is an example of?PremiumsinO b. SweepstakesOc RebatesO d. ContestsGeorge searched for "Travel Agents" on Google and saw the name ofMarlin Travel as the first result after the advertisement. This is a goodexample ofMedia.Oa. Search MediaO b. Earned MediaO c. Own MediaO d. Paid MediaGolden Star jewelry wants to build a new website to sell accessoriesonline. The owner of the company told the marketing manager that shecan spend 10,000 dollars on the website because the owner doesn'tthink a website should cost more. This is an example of what type ofBudgeting?Oa.Return on InvestmentO b. Arbitrary AllocationO c. Affordable MethodO d. Competitive Parity A Toronto based office furniture store wants to advertise in a magazinethat distributes 100,000 copies reaching 200,000 readers. Out of thetotal copies, only 50,000 are distributed to offices, and half of the theseoffices are outside Toronto. The cost of one advertisement in thismagazine is 10,000 Dollars. How much is the CPM-TM to advertiser?O a. 2 CentsO b. 10 CentsO c. 20 CentsO d. 5 CentsBrand awareness is less important than category need in which stage ofthe Product Life Cycle?O a. NeverO b. Declinec.MaturityIntroductionO e. Growth

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:A Toronto based office furniture store wants to advertise in a magazine that distributes 100,000 copies reaching 200,000 readers. Out of the total copies, only 50,000 are distributed to offices, and half of the these offices are outside Toronto. The cost of one advertisement in this magazine is 10,000 Dollars. How much is the CPM-TM to advertiser? O a. 2 Cents O b. 10 Cents O c. 20 Cents O d. 5 Cents Brand awareness is less important than category need in which stage of the Product Life Cycle? O a. Never O b. Decline c. Maturity Introduction O e. Growth

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