What is the first step in the AIDA model?○ Action○ InterestDemand○ Attention True or False: The AIDA model is only for prospective first-time buyers.TrueFalse

The AIDA model is a well-established framework used in marketing and advertising to describe the…

Answered: What is the first step in the AIDA…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What is the first step in the AIDA model? ○ Action ○ Interest Demand ○ Attention True or False: The AIDA model is only for prospective first-time buyers. True False