Respond to the Discussion A discussion response is meant to allow a person time for personal reflection in order to respond thoughtfully to a topic following a group discussion in which ideas and thoughts were exchanged on a particular topic or issue. Discussion:  Why is the categorization scheme useful to service marketers? Who or what is the direct recipient of the service by the nature of the service act?

Q: Which of the following business products

A: The answer to the second question is all of the above.

Q: the number of people who do not see or hear an ad the number of customers who see or hear an…

A: In the domain of advertising, understanding the concept of frequency is pivotal for gauging the…

Q: Coach Carter, the head coach of the Spring Valley football team, takes his players to breakfast…

A: Quantitative research is a study technique that focuses on quantifying the collection and…

Q: each is measured by comparing the cost of advertising with the gross ratings points product…

A: In advertising, "reach" refers to the total number of different individuals or households exposed to…

Q: Helping a customer understand why an offering is desirable infuses a value proposition with ________…

A: The answer is option C : possession utility

Q: For a company of your choice, show how we canimplement a customer management system in…

A: A Case Study of Amazon on the Implementation of a Customer Management System in E-Business…

Q: How has the controversial issue with a Bud Light beer marketing advertisement impacted customer…

A: Marketing and advertising are essential factors that influence consumer perceptions and brand…

Q: Personal selling involves an understanding of how to handle objections of potential…

A: Let's consider a product/service that could be sold through personal selling: a high-end fitness…

Q: One may conceive of an online retail establishment, such an e-commerce site, that would want to keep…

A: To provide an easy purchasing cart experience, eCommerce web websites make use of a mixture of…

Q: Chapter 17 discusses omni-channel shoppers. Do youthink the benefits of this technology will…

A: Omni-channel  is a multichannel sales approach that aims to provide hassle - free shopping…

Q: Write the summary of 'Social Listening' by Tori McClellan

A: Marketing can be understood as the function of business studies that deals with how a company makes…

Q: Which of the following is NOT a benefit of physical retail stores to consumers? Group of answer…

A: The advantages listed below are often provided to customers by physical retail stores: Personalised…

Q: Who is allowed to perform point-of-care testing? What type of training is required?

A: Today health care becomes more consumer-focused, and the requirement for convenient diagnosis,…

Q: What negative effects result from email service providers viewing customer emails?

A: In an era where digital communication reigns supreme, email service providers (ESPs) have become the…

Q: 3 A message travels between the source and the received through   Question 3 options:…

A: QA message travels between the source and the received through ? What is a message? A message is a…

Q: When using a social networking site to make a purchase, such as Facebook, which already has access…

A: Social media: It displays online communication that permits an individual or business to communicate…

Q: What are some of the benefits of making use of a feature?

A: Marketing firms use two types of appeals to attract prospective customers, viz. rational appeal and…

Q: What practice can lead to reduced total sales and, in some cases, harm to merchandise? retail…

A: Experiential shopping is a retail strategy that focuses on creating a unique and memorable shopping…

Q: The Busy Bus Business reviewed its current advertising budget and realized it needs to scale back.…

A: Advertising is a marketing communication strategy that involves promoting products, services, or…

Communication Ethics in Business

Communication ethics can be defined simply as the inclusion of ethics in communication. Ethics are moral principles that govern a person's behavior and conduct. Therefore, ethics in communication or communication ethics are the moral principles that govern a person’s conduct.