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the number of people who do not see or hear an ad the number of customers who see or hear an advertisement the total number of times a customer sees or hears an advertisement e number of oplovod own

the number of people who do not see or hear an ad the number of customers who see or hear an advertisement the total number of times a customer sees or hears an advertisement e number of oplovod own

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is the frequency of an advertisement? the number of people who do not see or hear an ad the number of customers who see or hear an advertisement the total number of times a customer sees or hears an advertisement the number of places an advertisement is displayed or shown
Transcribed Image Text:What is the frequency of an advertisement? the number of people who do not see or hear an ad the number of customers who see or hear an advertisement the total number of times a customer sees or hears an advertisement the number of places an advertisement is displayed or shown
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