Which of the following refers to a set of benefits that a company promises to deliver to customers to satisfy their needs? Select one: a. What is the budget allocated by your company for research and development?" b. "What is the financial stability of your company?" c. "Why should I buy your brand rather than a competitor's?" d. What are the costs involved in the production of your brand?" e. What is your company's estimated customer equity?"

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Which of the following refers to a set of benefits that a company promises to deliver to customers to satisfy their needs? Select one: a. What is the budget allocated by your company for research and development?" b. "What is the financial stability of your company?" c. "Why should I buy your brand rather than a competitor's?" d. What are the costs involved in the production of your brand?" e. What is your company's estimated customer equity?"
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