Imagine a scenario where the head of sales for a luxury automotive brand is venturing into a new market renowned for its discerning and affluent clientele. This market is brimming with well-established competitors, each offering a diverse array of high-end vehicles and bespoke services. The head of sales faces a formidable challenge: to devise an intricate personal selling strategy that not only sets their brand apart from competitors but also fosters enduring connections with potential buyers. In this fiercely competitive environment, how can the head of sales harness the power of data analytics, sophisticated CRM systems, and state-of-the-art technology to customize the sales process according to individual preferences and lifestyle choices

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