Some brands achieve customer loyalty by retaining an air ofexclusivity and privilege, even though that often comes withhigh price tags. Louis Vuitton, the maker of luxury leathergoods, is one such firm. What kind of brand loyalty is this, andhow does Vuitton achieve it?
Some brands achieve customer loyalty by retaining an air ofexclusivity and privilege, even though that often comes withhigh price tags. Louis Vuitton, the maker of luxury leathergoods, is one such firm. What kind of brand loyalty is this, andhow does Vuitton achieve it?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Some brands achieve customer loyalty by retaining an air of
exclusivity and privilege, even though that often comes with
high price tags. Louis Vuitton, the maker of luxury leather
goods, is one such firm. What kind of brand loyalty is this, and
how does Vuitton achieve it?
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