Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Along with the use of credit, the ease of communication, and the reliance on computer technology, which two other factors comprise the 5 C's of direct marketing?
O A. Consumer perception, Convenience
B. Customer relationship, Customer appreciation,
O C. Convenience, Customer relationship
O D. Customization, Convenience
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