For years, Ferrari has been known as the manufac-turer of expensive luxury automobiles. The company plans to attract the major segment of the car-buyingmarket that purchases medium-priced automobiles.As Ferrari considers this trading-down strategy, whatbranding strategy would you recommend? What arethe trade-offs to consider with your strategy?

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Career Building in Marketing

Career building means planning for the future professional career of an individual. Career building consists of developing new skills, enhancing knowledge, pursuing education, gaining experience, and finding new opportunities over time.