Mmamadiathite Farms is a well – established company that specializes in producing a wide range of organic vegetable produce. For a long time, Meditate has been known for its commitment to offering high quality organic products, ranging from fruits and vegetables to dairy, beef and snack such as biltong. Despite their reputation for quality, Mmamadiathite Farms has decided to undergo a comprehensive rebranding process to stay relevant in a rapidly changing market and appeal to a broader consumer base.a) Analyse the reason behind Mmamadiathite’ Farms’ s decision to rebrand. (5 marks)b) What are the potential benefits and risks of rebranding in the organics food industry? (5 marks)c) Outline the key elements of a successful rebranding strategy for Mmamadiathite Farms (10 marks)d) What marketing and communication channels should they use to effectively reach their target audience (5 marks)
Mmamadiathite Farms is a well – established company that specializes in producing a wide range
of organic vegetable produce. For a long time, Meditate has been known for its commitment to
offering high quality organic products, ranging from fruits and vegetables to dairy, beef and snack
such as biltong. Despite their reputation for quality, Mmamadiathite Farms has decided to undergo
a comprehensive rebranding process to stay relevant in a rapidly changing market and appeal to a
broader consumer base.
a) Analyse the reason behind Mmamadiathite’ Farms’ s decision to rebrand. (5 marks)
b) What are the potential benefits and risks of rebranding in the organics food industry? (5
marks)
c) Outline the key elements of a successful rebranding strategy for Mmamadiathite Farms (10
marks)
d) What marketing and communication channels should they use to effectively reach their
target audience (5 marks)
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