New CEO of GAP, Richard Dickson vision and focus is to reinvigorate the brand’s appeal in an effort to boost sales. His focus is on the Chinese market. In China, Gap’s management team has responded to this situation by selectively targeting Beijing and Shanghai, two cities with high population densities. An online store, www.gap.cn, serves as an alternative channel with a potential reach of several hundred million consumers. Richard Dickson has contacted you as a team of international Marketing consultants to design a NEW global marketing program that is aligned with his new vision for the brand for the lucrative market mentioned above which he has a keen interest in. Strategic Plan/ Recommendation:  Discuss how you will manipulate the international in successfully launching the brand.  Plan to implement an IMC Model Recommendation

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Exclusive Distribution

“Exclusive Distribution is the one where in a manufacturer or supplier authorizes one distributor to carry out the distribution work within a definite region.”