Q: ELABORATE on the basis of Jollibee in choosing their target market.
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Of the four categories of segmentation variables, which
is most important to Raleigh’s segmentation strategy,
and why?
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- What firm uses urgency as a basis for segmentation and discuss how such firm implemented such segmentation basis. What firm uses location as a basis for segmentation and describe how such firm benefited from such segmentation strategy. What firm uses lifestyle as a basis of consumer market segmentation and discuss how the firm is benefited from such segmentation strategy.Pantene makes many kinds of shampoos in order to offer good products for people with different types of hair. However, Pantene Classic shampoo is advertised so that it can be used with all types of hair. When advertising Pantene Classic shampoo to all potential buyers, Pantene seems to be following a market targeting strategy. Select one: a Micromarketing (local or individual marketing) b. Differentiated (segmented) marketing c. Concentrated (niche) marketing d. Undifferentiated (mass) marketingThink of a specific company or organization that uses various types ofpromotional material to market its offerings. The web, magazine ads,newspaper ads, catalogs, newspaper inserts, direct-mail pieces, andflyers might all be sources for a variety of promotional materials. Locatetwo or three promotional pieces for the company and use them as abasis to analyze the segments being targeted. Describe the methodsused for segmenting the market reflected in these materials, anddescribe characteristics of the target market according to the materials.Be sure to include a copy of all the materials used in the analysis.
- Using the full spectrum of segmentation variables, describe how Virgin America segments and targets the market for airline services.How does the channel captain idea differ among corporate, administered, and contractual vertical marketing systems with particular reference to the use of the different forms of influence available to firms?How does the channel captain idea differ among corporate, administered, and contractual vertical marketing systems with particular reference to the use of the different forms of influence available to firms?When asked to name a brand of sports drink, most people will answer Gatorade, and some will respond with POWERade. But people with diabetes who still need to replenish electrolytes lost during activity or illness cannot drink these sports drinks because they are high in sugar. To plug this market gap, Wederman Beverages has developed FastCrack, which contains no sugar. What form of segmentation has Wederman followed to identify and reach this market?
- Discuss Segmentation, targeting, and positioning (STP) for the Ebay company.Can you identify specific companies, other than the examples already mentioned, that practice the different types of segmentation just discussed?The various segmentations are priori segmentation, post hoc segmentation, benefit segmentation, psychographic segmentation, and geodemographic segmentation. Choose one of these strategies for your pet supply store. List and discuss each of the strategies that can be used to develop a segmentation approach. Provide examples of each of the four strategies your pet store might use.
- Explain the basic method of segmentation. What sets it different from paging? What does the term "compaction" mean?Think of a company of your choice, which involves in trading mobile phones. Explain the various approaches used in segmenting markets and also describe how the marketing mix is used to position your products in a market.ELABORATE on the basis of Jollibee in choosing their target market.