Given the following data from a Comparative Competitive Efforts page in the CIR: WHOLESALE SEGMENT Your Company Industry Average Your Company vs. Ind. Avg. Wholesale Price ($ per pair) $74.50 $53.83 +38.4% S/Q Rating (1 to 10 stars) 9.9 6.3 +57.1% Model Availability 50 300 -83.3% Brand Advertising ($000s) 16,500 14,350 +15.0% Rebate Offer ($ per pair) 0.00 3.40 -100.0% Delivery Time (weeks) 1 wks 2.8 wks -64.3% Retailer Support ($ per outlet) 5,000 4,675 +7.0% Retail Outlets 3,282 1,538 +113.4% Celebrity Appeal 345 111 +210.8% Brand Reputation (prior-year average) 94 76 +23.7% Pairs Demanded 2,024 2,413 -16.1% Gained/Lost (due to stockouts) 0 0 Pairs Sold (000s) 2,024 2,413 -16.1% Market Share (%) 8.4% 10.0% -1.6 pts Based on the above data for your company, which of the following statements is false? Your company’s percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive disadvantage of a size that resulted in a below-average 8.4% market share for your company. Your company’s branded sales volume and market share in the Wholesale segment were positively impacted by your company’s brand reputation, S/Q rating, and number of retail outlets. Your company's sizable negative percentage competitive disadvantage in delivery time had a negative competitive impact on your company's branded sales volume and market share in the Wholesale segment . Your company’s biggest percentage competitive advantage in the Wholesale Segment related to celebrity appeal. Your company’s branded sales volume and market share in the Wholesale segment were negatively impacted by your company’s competitive effort in model availability and the lack of a rebate offer.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Given the following data from a Comparative Competitive Efforts page in the CIR:

WHOLESALE SEGMENT	Your Company	Industry Average	Your Company vs. Ind. Avg.
Wholesale Price ($ per pair)	$74.50	$53.83	+38.4%
S/Q Rating (1 to 10 stars)	9.9	6.3	+57.1%
Model Availability	50	300	-83.3%
Brand Advertising ($000s)	16,500	14,350	+15.0%
Rebate Offer ($ per pair)	0.00	3.40	-100.0%
Delivery Time (weeks)	1 wks	2.8 wks	-64.3%
Retailer Support ($ per outlet)	5,000	4,675	+7.0%
Retail Outlets	3,282	1,538	+113.4%
Celebrity Appeal	345	111	+210.8%
Brand Reputation (prior-year average)	94	76	+23.7%
Pairs Demanded	2,024	2,413	-16.1%
Gained/Lost (due to stockouts)	0	0
Pairs Sold (000s)	2,024	2,413	-16.1%
Market Share (%)	8.4%	10.0%	-1.6 pts

Based on the above data for your company, which of the following statements is false?

Your company’s percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive disadvantage of a size that resulted in a below-average 8.4% market share for your company.

Your company’s branded sales volume and market share in the Wholesale segment were positively impacted by your company’s brand reputation, S/Q rating, and number of retail outlets.

Your company's sizable negative percentage competitive disadvantage in delivery time had a negative competitive impact on your company's branded sales volume and market share in the Wholesale segment .

Your company’s biggest percentage competitive advantage in the Wholesale Segment related to celebrity appeal.

Your company’s branded sales volume and market share in the Wholesale segment were negatively impacted by your company’s competitive effort in model availability and the lack of a rebate offer.

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