Red bull energy drink has joint ventured with Olympia gym equipment seller. They cater to same target customers to create new marketing opportunity. This is an example for O a. Technical marketing system O b. Zero marketing system O c. Horizontal marketing system O d. Strategic marketing system

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Red bull energy drink has joint ventured with
Olympia gym equipment seller. They cater to
same target customers to create new
marketing opportunity. This is an example for
O a. Technical marketing system
b. Zero marketing system
c. Horizontal marketing system
d. Strategic marketing system
Transcribed Image Text:Red bull energy drink has joint ventured with Olympia gym equipment seller. They cater to same target customers to create new marketing opportunity. This is an example for O a. Technical marketing system b. Zero marketing system c. Horizontal marketing system d. Strategic marketing system
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