Red bull energy drink has joint ventured with Olympia gym equipment seller. They cater to same target customers to create new marketing opportunity. This is an example for O a. Technical marketing system O b. Zero marketing system O c. Horizontal marketing system O d. Strategic marketing system

Red bull energy drink has joint ventured with Olympia gym equipment seller. They cater to same target customers to create new marketing opportunity. This is an example for O a. Technical marketing system O b. Zero marketing system O c. Horizontal marketing system O d. Strategic marketing system

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Red bull energy drink has joint ventured with
Olympia gym equipment seller. They cater to
same target customers to create new
marketing opportunity. This is an example for
O a. Technical marketing system
b. Zero marketing system
c. Horizontal marketing system
d. Strategic marketing system

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