Answered: If the CBC decided to change their…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:If the CBC decided to change their positioning to reach a younger target audience and have their programming include more humour and playfulness, CBC would have to consider a strategy. brand repositioning market penetration captive pricing brand extension You are looking at colleges for your post graduate degree. George Brown offers more specialized programs such as Sports Event Marketing which makes it easier to get a job. When using the FAB approach (Features, Advantages, Benefit), what would be considered the benefit of GB when deciding which college to choose? Sports and Event Marketing Program More specialized programs Easier to get a job Feeling confident about getting a relevant job to help pursue your career.

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