Required: Identify the target audience of GRAB: Who is the target audience for this product or service? Consider factors such as age, gender, income level, interests.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Required:
Identify the target audience of GRAB:
Who is the target audience for this product or service? Consider factors such as age, gender, income level, interests.

6:34
= WIKIPEDIA
Grab (company)
Article Talk
ZA
Grab Holdings Inc. is a Singaporean multinational
technology company headquartered in One-North,
Singapore. It is the developer of a super-app for
ride-hailing, food delivery and digital payments
services on mobile devices that operates in
Singapore, Malaysia, Cambodia, Indonesia,
Myanmar, the Philippines, Thailand and Vietnam.
Formerly
Туре
Grab Holdings Inc.
Grab
Traded as
AA
.LTE
MyTeksi (2011-2013)
GrabTaxi (2013-2016)
Public
Q
en.m.wikipedia.org
Nasdaq: GRAB (Class
A)
Transcribed Image Text:6:34 = WIKIPEDIA Grab (company) Article Talk ZA Grab Holdings Inc. is a Singaporean multinational technology company headquartered in One-North, Singapore. It is the developer of a super-app for ride-hailing, food delivery and digital payments services on mobile devices that operates in Singapore, Malaysia, Cambodia, Indonesia, Myanmar, the Philippines, Thailand and Vietnam. Formerly Туре Grab Holdings Inc. Grab Traded as AA .LTE MyTeksi (2011-2013) GrabTaxi (2013-2016) Public Q en.m.wikipedia.org Nasdaq: GRAB (Class A)
6:34
E Grab
=
Grab
X Grab
Gras
AA
Guided by the Grab
Way, our mission is to
drive Southeast Asia
forward by creating
economic
empowerment for
everyone.
Grab for iOS
4.9
.LTE
grab.com
Grab
Q
Open App
Transcribed Image Text:6:34 E Grab = Grab X Grab Gras AA Guided by the Grab Way, our mission is to drive Southeast Asia forward by creating economic empowerment for everyone. Grab for iOS 4.9 .LTE grab.com Grab Q Open App
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