Required: Identify the target audience of GRAB: Who is the target audience for this product or service? Consider factors such as age, gender, income level, interests.
Required: Identify the target audience of GRAB: Who is the target audience for this product or service? Consider factors such as age, gender, income level, interests.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Required:
Identify the target audience of GRAB:
Who is the target audience for this product or service? Consider factors such as age, gender, income level, interests.

Transcribed Image Text:6:34
= WIKIPEDIA
Grab (company)
Article Talk
ZA
Grab Holdings Inc. is a Singaporean multinational
technology company headquartered in One-North,
Singapore. It is the developer of a super-app for
ride-hailing, food delivery and digital payments
services on mobile devices that operates in
Singapore, Malaysia, Cambodia, Indonesia,
Myanmar, the Philippines, Thailand and Vietnam.
Formerly
Туре
Grab Holdings Inc.
Grab
Traded as
AA
.LTE
MyTeksi (2011-2013)
GrabTaxi (2013-2016)
Public
Q
en.m.wikipedia.org
Nasdaq: GRAB (Class
A)

Transcribed Image Text:6:34
E Grab
=
Grab
X Grab
Gras
AA
Guided by the Grab
Way, our mission is to
drive Southeast Asia
forward by creating
economic
empowerment for
everyone.
Grab for iOS
4.9
.LTE
grab.com
Grab
Q
Open App
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