Thank you for your prompt answer Me'nate.Steak HubMe'nate Steak Hub was established in 2009, it is a Malaysian home grown companyfounded by Mustafa Othman who are a former chef of Queen Elizabeth II in BuckinghamPalace, London. Mustafa are the one who are responsible for introducing wagyu beefsteaks to Malaysian. Me'nate Steak Hub are synonym with expensive wagyu beef steaks.Despite of being perceived as offering an expensive steaks, Me'nate Steak Hub are nowthe market leader for its category with a total of 10 branches all over Malaysia. In youropinion should the company reposition their restaurant in order to overcome customerperception on their expensive steaks?

Disclaimer: The question is answered from a general perspective. Repositioning can be defined as a…

Answered: Me'nate. Steak Hub Me'nate Steak Hub…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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