"MY BUYER PERSONA"In this activity, you are going to create a BUYER PERSONA forApple Inc. A buyer persona sample question is providedbelow for you to follow.A buyer persona is a description of a semi-fictionalcharacter that represents an ideal customer for a certainbusiness. It is a detailed summary of the characteristics,qualities, and habits of a person who is part of the targetmarket.

Apple inc. is one of the most recognizable brand with presence in more than 175 counties. The main…

Answered: "MY BUYER PERSONA" In this activity,…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Exciting new opportunities have presented themselves to you in the form of a consultant position with a big beverage producer. Be sure that your marketing strategy contains a discussion and explanation of the actions that may be performed to boost the company's online visibility, and that this information is included in the plan. Additionally, ensure that the discussion and explanation are part of your marketing strategy. Before going live with the website, you should be certain that each page has been subjected to extensive testing.
eBay is an online auction site that connects millions of buyers and sellers every day. Discuss this statement: "An item on eBay is only worth what someone will pay for it."
Using this article Links to an external site.from wired.com Links to an external site.or another of your choice, research and write a brief summary of the emergence of big data in the field of marketing analytics. Here are some questions and concerns you might want to address: What are some of the controversies surrounding big data? Is it ok for companies to sell your data? If you are participating in a “free” service such as a social media app, is it really free? What is the unseen cost? Do you become the product being sold by providing your personal information? Why or why not? How do you feel about that? See also “The Evolution of Big Data and Where We’re Headed Links to an external site.” from wired.com.
Most organizations sell more than one product. They may offer a portfolio of products. Construct a matrix of an organization’s product portfolio that reflects its width (variety) and depth (assortment). Imagine you are the organization’s Chief Marketing Officer. How would you defend the decision to offer so many options to meet buyer needs?
WHAT PSYCHOLOGICAL FACTORS IN THE CUSTOMERS BUYING BEHAVIOR COULD HELPED PIZZA MIA TO ENJOY THE SUDDEN INCREASE IN ITS SALES? EXPLAIN YOUR ANSWER.
You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University Library. You will need toYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University…
Search the Internet for a company that supplies Customer Relationship Management (CRM) systems for mid-size and large companies. Learn all you can about the company’s CRM product/s. Take a look at its competitors as well. Armed with the product knowledge and competitor analysis you have gained, compose a sales letter (as an email) to a mid-size company in need of CRM software. You’re free to make up details about the customer’s problem/s so that you can show the benefits and value proposition of your solution. Your letter should follow proper email format, including being single spaced, and be no more than one page in length. Once you have posted your sales letter, read the letters of your peers and respond to 3 letters. Pretend that you are the customer and respond as you would if you were to receive such a sales letter.
You advise for a big soda manufacturer. Tell the company how to use the internet in their marketing plan and how to boost their online image. Plan any needed web pages.
Answer the following questions in a single document: Select an organization (or make one up) that markets to consumers. Discuss all stages of the Buyer Decision Process for this organization using the example of a target consumer. Select an organization (or make one up) that markets to other businesses. Discuss how online shopping has changed in the business-to-business market using an example. please kindly include references and a link
Test marketing plays an important role in providing an opportunity to test a new product or a new marketing plan under realistic market conditions to measure sales or profit potential. However, it is an expensive procedure because it involves so many aspepects , for instance, developing local distribution, arranging media coverage and monitoring sales results. Your boss is concerned about where to conduct Test marketing for the new product. describe a detailed presentation during staff meeting to explain what the company should consider before selecting where to conduct Test Market.
When the National Association of Realtors’ national awareness campaign emphasizes that Realtors know how to more efficiently market a client’s property than an owner can by himself, it is highlighting which value of personal selling? a. Matching supply with demand b. Saving time and simplifying buying c. Building relationships d. Reducing marketing costs e. Leveraging contacts
which of the following is closest to reality 1) Both relationship and transactional marketing are optimal in the short run 2) Transaction marketing is optimal in the short run, while relationship marketing is optimal in the long run 3) Transaction marketing is optimal in the long run, while relationship marketing is optimal in the short run 4) None of the listed options 5) Both relationship and transactional marketing are optimal in the long run

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