To move away from mass marketing and engage in customer-driven marketing, the order of the four steps that the company needs to undertake is: market segmentation, marketing positioning, differentiation, and targeting. Select one: True False Product planners need to consider products and services on three levels. Each level adds more customer value. The most basic level is the which addresses the question, "What is the buyer really buying?" O a. an actual product O b. exchange value Oc. core customer value O d. an augmented product

To move away from mass marketing and engage in customer-driven marketing, the order of the four steps that the company needs to undertake is: market segmentation, marketing positioning, differentiation, and targeting. Select one: True False Product planners need to consider products and services on three levels. Each level adds more customer value. The most basic level is the which addresses the question, "What is the buyer really buying?" O a. an actual product O b. exchange value Oc. core customer value O d. an augmented product

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.

Question

To move away from mass marketing and engage in customer-driven marketing, the order of the four steps
that the company needs to undertake is: market segmentation, marketing positioning, differentiation, and
targeting.
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an actual product
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O c.
core customer value
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