Select any organization that you find to be of interest. What product or service do they offer? Discuss the product/service base knowledge .   How would this organization benefit from a marketing dashboard approach? Discuss.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Get together with two to three other classmates for this discussion question. Then:

  • Select any organization that you find to be of interest. What product or service do they offer?

  • Discuss the product/service base knowledge .  

  • How would this organization benefit from a marketing dashboard approach? Discuss.

  • Using both your experience and unique perspective, discuss the elements you would recommend adding to this organization’s dashboard.  Why do you recommend these elements?

  • How could this organization avoid some of the pitfalls potentially associated with marketing dashboards?

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